Industry Information

The West Virginia Tourism Office is an agency under the West Virginia Department of Commerce designed to promote West Virginia as a world-class travel destination and support the tourism partners by finding ways to increase the industry’s overall economic impact. As such, the Tourism Office offers industry partners a wide variety of promotion and development services.

Advertising Assistance

Matching Advertising Partnership Program 

Application cycles for the Tourism Matching Advertising Partnership Program (MAPP) have closed. The Tourism Office is now offering partners advertising assistance through a new cooperative advertising program model. Learn more about the dollar-for-dollar match and current advertising opportunities available.

Cooperative Advertising Program

The West Virginia Tourism Office cooperative advertising program provides partners with the opportunity to leverage state resources and brand identity to advertising individual destinations, attractions and events.

Photography Assistance

The West Virginia Tourism Office is happy to provide photography assistance to industry partners to help in promotion efforts.

Research & Reports

In an effort to assist industry partners, the Tourism Office conducts numerous research studies each year. The results of those studies are available to partners at no cost.

Economic Development Assistance

The Tourism Office is committed to helping existing tourism businesses thrive in West Virginia and also works closely with the West Virginia Development Office to recruit new tourism assets to the Mountain State. We have close partnerships with the Development Office, Small Business Development Center, Economic Development Authority, Division of Highways and other government organizations that can help address your development needs.

Get in Touch

Industry Trainings

Join the Tourism Office for monthly industry trainings. Topics are announced quarterly and cover a range of information from data and tracking to marketing trends to business assistance and more!

Film Assistance

The Tourism Office has absorbed the duties and responsibilities of the West Virginia Film Office. As such, Tourism Office staff continue to monitor, assistant and administer the film tax credit program in West Virginia in an effort to showcase West Virginia as a prime location for film.

Public Relations Assistance

The public relations team at the West Virginia Tourism Office is always happy to help with media requests and offers a variety of services to industry partners:

  • Access to a robust library of photos and b-roll footage
  • Assistance with story pitches to travel writers and journalists
  • Blog posts to be featured on website and social media
  • Social media promotion
  • Custom travel itineraries for trade shows and promotion
  • Local event support

Contact the public relations team today!

State Travel Guide Information

The 2018 State Travel Guide is currently being produced in partnership with Miles Media. For questions related to advertising, please contact Heidi Prior: All other questions can be directed to the Tourism Office public relations team.

Governor’s Conference on Tourism

The Governor’s Conference on Tourism is held annually and provides an opportunity for West Virginia tourism industry partners to come together to find new and innovative ways to promote West Virginia as a world-class travel and tourism destination.

West Virginia Tourism Commission

The West Virginia Tourism Commission serves as an advisory council to the West Virginia Tourism Office.  The Commission meets quarterly.

Tourism Day at the Legislature

Each year, representatives from the travel and tourism industry gather at the State Capitol Complex for Tourism Day at the Legislature, an event designed to bring awareness to the significant economic and social impact tourism has in West Virginia.

Listings and Events Information

In an effort to showcase tourism partners, the Tourism Office website features business listings and events at no cost to partners.

Welcome Center Services

The West Virginia Tourism Office operates eight welcome centers across the state. Welcome centers offer brochure distribution to local partners.

Sign up for Tourism Office updates


Questions? Contact a Tourism Office member